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Situated just 6.5 kilometres from Brisbane’s CBD, Ascot has long been regarded as one of the city’s most prestigious suburbs. With its tree-lined streets, heritage Queenslander homes and proximity to the iconic Eagle Farm and Doomben racecourses, Ascot blends old-world charm with modern-day sophistication. Over the years this blue-chip suburb has proven itself as one of Brisbane’s most reliable and desirable property markets.
Long-Term Growth Backed by Prestige
The Ascot property market has shown remarkable resilience and consistent capital growth. Over the past five years, property values have climbed by more than 40%, outpacing much of Brisbane. In the past 12 months alone, the suburb has seen growth of around 14–16%, with the median house price now sitting between $2.5 million and $2.75 million.
Prestige sales continue to make headlines. A Queenslander on Sutherland Avenue set a new Brisbane record with a sale price of $23 million, cementing Ascot’s reputation as a suburb where demand outstrips supply and buyers compete fiercely for premium properties. Even unrenovated homes and redevelopment sites command high prices, reflecting the scarcity and exclusivity of the area.
Lifestyle That Drives Demand
Beyond property values, Ascot is highly sought after for its lifestyle appeal. The suburb’s heart lies along Racecourse Road, a bustling precinct filled with cafés, restaurants, and boutique shopping. Families are drawn to Ascot State School, one of Brisbane’s most respected primary schools and the suburb’s proximity to top-tier private schools including St Margaret’s and St Rita’s further strengthens its reputation as a family-friendly location.
Green space is another defining feature. With leafy streets, recreational facilities and easy access to nearby parks, Ascot offers both beauty and liveability. Its location also places residents minutes from the Brisbane Airport, major transport corridors, and the CBD, making it an ideal choice for professionals and frequent travellers.
The Rental Market in Ascot
While Ascot is primarily known as an owner-occupier suburb, the rental market is strong and competitive. High-end homes attract executive tenants and relocating families, while boutique apartments and townhouses appeal to young professionals.
Rental yields are lower than in Brisbane’s emerging growth suburbs, averaging between 2.5% and 3%. However, properties typically lease quickly, with minimal vacancy periods, thanks to the suburb’s prestige and lifestyle appeal. For landlords, this means stability, reliable income, and strong tenant demand.
Why Ascot Stands Out for Investors
Ascot is defined by rarity. With limited land availability, heritage appeal, and an enduring reputation as one of Brisbane’s most prestigious addresses, the suburb offers both stability and long-term capital appreciation. Investors seeking to balance growth with security will find Ascot an exceptional choice.
At Homeward, we understand the expectations of premium markets like Ascot. Our boutique property management ensures every detail is handled with care—from presentation and tenant selection to compliance and proactive maintenance—so landlords can maximise returns and safeguard the value of their assets.
Final Word
Ascot remains one of Brisbane’s most desirable suburbs, offering a powerful combination of capital growth, lifestyle appeal and investment security. With demand consistently exceeding supply and prestige sales breaking records, this blue-chip market shows no signs of slowing.
If you own property in Ascot or are considering investing, now is the time to take action. Book a free rental appraisal with Homeward Property Management and discover how our boutique approach can help you achieve the best outcomes in Brisbane’s most exclusive market.
