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TikTok isn’t just for dances and lip-syncs anymore. It’s one of the fastest-growing platforms for real estate discovery and smart agents are using it to showcase properties, suburbs and lifestyle in ways traditional ads can’t.
For Brisbane’s boutique rental and sales market, TikTok is an untapped goldmine. Landlords and tenants alike are scrolling and the content they engage with most isn’t glossy advertising, it’s authentic, local storytelling.
Why TikTok Works in Property
Short videos = instant attention. In 15 seconds, you can make an impression that a static ad never will.
Local content = community engagement. People love seeing their suburb celebrated.
Personality = trust. When landlords see the real you, they’re more likely to pick you over the billboard agent.
Hyper-local Ideas for Brisbane Agents
15-Second Suburb Snapshots: Take viewers on a quick walk down Racecourse Road, or showcase a hidden café in Ascot. These lifestyle cues sell the suburb as much as the property.
Myth-Busting Mondays: Bust common rental myths (e.g., “Do tenants really pay for water in QLD?”).
Behind the Scenes: A day in the life of a boutique property manager—coffee in one hand, keys in the other, a quick stop at a pool inspection.
Fun Facts Friday: Share a quirky fact about a Brisbane street, or why certain postcodes outperform others for rental demand.
How to Convert Views into Leads
Always end with a simple, clear call to action. For example:
“If you own a property in Ascot, DM me for a complimentary rental health check.”
“Thinking about renting out your property in Hendra? Let’s chat about how to maximise your return.”
The Bottom Line
TikTok isn’t about perfection, it's about authenticity. You don’t need expensive equipment or a polished studio. A smartphone, good lighting and genuine insights are enough.
In 2025, landlords choose managers they can relate to, not just the ones with the flashiest ads. Hyper-local, human content is what builds connection and connection drives leads.
