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Homeward Property Management, a boutique property management and buyers agency based in Brisbane, has officially launched with a clear mission: to redefine what exceptional property care looks and feels like, for both landlords and tenants. Founded by Silke Hayes, the business is built from the ground up on a deep understanding of what’s missing in traditional property management and a vision for how it can be done better.
Hayes’ journey into property management began not in an office, but through lived experience. As both a landlord and a tenant herself, she witnessed first-hand the frustrations that arise when property management becomes transactional. Landlords often feel like just another number, and tenants are too often treated as an afterthought. With Homeward, Silke is bringing a new approach, one where trust, care, and meaningful service come first.
“At Homeward, we don’t just manage properties, we care for each home as if it were our own,” said Hayes. “Our promise is personal, precise, and grounded in trust. Every decision we make is designed to give our clients peace of mind and long-term value. And just as importantly, we work to ensure tenants feel heard and respected, because that’s how lasting tenancies are built.”
Even before its official launch, Homeward experienced significant demand for its services, securing multiple listings and attracting interest from discerning property owners seeking a more personalised management experience.
A standout feature of Homeward’s offering is its Property Concierge service. This concierge-style approach ensures that both landlords and tenants receive tailored, attentive, and seamless support throughout the rental journey. From curated tenant selection and pre-market preparation to responsive communication and proactive maintenance, the Property Concierge acts as a dedicated point of contact, handling every detail with professionalism and discretion.
In addition to property management, Silke brings over a decade of experience in acquiring investment properties and as such, Homeward will operate as a full service, trusted buyers’ agency, offering clients tailored guidance in sourcing, securing, and managing high-performing assets. This experience allows Homeward to support clients beyond traditional property management, helping them grow their portfolios strategically from acquisition through to ongoing care and management.
Hayes’ previous experience as the COO of multiple, international technology businesses will see Homeward powered completely by technology. “We are currently building the most advanced, AI driven property management platform ever built, and this will allow our clients, landlords, tenants and team members to be exposed to the highest levels of consistent service and delivery ever seen. A complete game changer.” Hayes stated.
Homeward’s initial focus on a select portfolio of Brisbane’s finest properties, allowing the team to deliver high-touch service to every client. Whether managing a character-filled Queenslander in Ascot or a riverfront apartment in Teneriffe, the company combines refined service standards with deep local knowledge to deliver genuine peace of mind. This commitment to quality over quantity ensures that every property receives the attention it deserves, and every owner and tenant feels valued.
With a strong foundation in both care and professionalism, Homeward aims to become Australia's most trusted and elevated name in property management.
“Your home is more than an address. It’s an investment, a statement, a legacy,” Hayes added. “Let us help you care for it, the right way.”
Homeward Property Management is now accepting lettings and welcoming new landlords who are looking for a more personal, committed approach to property care.
For more information, visit www.homeward.com.au or contact Silke Hayes directly at silke (@) homeward.com.au.
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